Comparison: Ford Bronco vs Jeep Wrangler

The Ford Bronco and Jeep Wrangler are two of America's most iconic SUVs, and offer excitement and style in ways that only a home team can deliver.

Both vehicles are being offered with a wide selection of special edition variants for the 2023 model year, and feature some awesome nods to American automotive history.

Let's take a look at all the different ways the Bronco and Wrangler can help accelerate your adventures to new heights.

    Ford Bronco in green    Jeep Grand Wrangler in green

New Ford Bronco Inventory

2023 Ford Bronco Specifications

Models and Trims:
  • Bronco Base
  • Big Bend
  • Black Diamond
  • Outer Banks
  • Badlands
  • Heritage
  • Wildtrak
  • Everglades
  • Heritage Limited
  • Raptor
Body Styles:
  • 2-Door
  • 4-Door
  • 4x4 with Part Time Drive
  • 4x4 with Full Time Drive
  • 2.3-liter EcoBoost I-4 Engine; 300 horsepower
  • 2.7-liter EcoBoost V6 Engine; 330 horsepower
  • 3.0-liter EcoBoost V6 Engine; 418 horsepower
  • 7-speed Manual Transmission
  • 10-speed Automatic Transmission
  • Ford Co-Pilot360 Technology
Max Towing:
  • Up to 4,500 pounds

2023 Jeep Wrangler Specifications

Models and Trims:
  • Sport
  • Willys Sport
  • Sport S
  • Freedom
  • Willys (4xe)
  • Sport Altitude
  • Rubicon (4xe)
  • Sahara (4xe)
  • High Tide
  • Sahara Altitude
  • High Altitude (4xe)
  • Rubicon 392
Body Styles:
  • 2-Door
  • 4-Door
  • Command-Trac 4x4 System
  • Selec-Trac 4x4 System
  • Rock-Trac 4x4 System
  • 2.0-liter turbo; 270 horsepower
  • 3.6-liter V-6; 285 horsepower
  • 3.6-liter V-6 mild hybrid; 285 horsepower
  • 6.4-liter V-8; 470 horsepower
  • 3.0-liter EcoDiesel V-6; 260 horsepower
  • 2.0-liter turbo with plug-in hybrid; 375 horsepower
  • 8-speed automatic transmission
  • 6-speed manual transmission
  • Wrangler Safety & Security Suite
Max Towing:
  • Up to 3,500 pounds

2023 Ford Bronco Comparison Highlights

For the 2023 model year, Ford is dishing out tons of fanservice and nostalgia for prospective Bronco customers. The Heritage and Heritage Limited special edition variants, pay tribute to the original 1966 Bronco with classic design elements, exclusive graphics, and additional Bronco-inspired styling cues.

As part of the Heritage editions, a new palette of exterior paint colors has been added, like Robin's Egg Blue and Yellowstone Metallic, and transport you right back to the golden era of automobiles. These colors look great against the Oxford White roof, retro grille, and classically-styled wheels. The red "FORD" or "BRONCO" lettering in heritage font is a nice touch for the front fascia, and adds an extra dash of "built Ford tough" to the Bronco.

And while the Bronco's visuals are reminiscent of the past, its capabilities are absolutely rooted in the present with efficient engines, specially-tuned suspension, and lots of upgraded hardware to ensure it's 100% off-road ready. Four levels of the HOSS System (High-technology Off-road Stability Suspension) give the Bronco enhanced performance and responsiveness, and add exclusive components like twin forged alloy A-arms, position-sensitive damping, steel bash plates, and a 220mm solid rear axle. You can even disconnect the front stabilizer bar for increased articulation with the push of a button. This class-exclusive feature makes the Bronco's adaptability effortless, as the stabilizer bar also automatically reconnects once you reach a certain cruising speed.

The included G.O.A.T. modes (Goes Over Any Type of Terrain) give you even more control and customization over the Bronco's on- and off-road dynamics. Depending on your activation of the up to ten modes, the vehicle automatically modifies performance from the engine, stability systems, drivetrain, and rear differential lock. Other features designed to enhance your trail riding experience include Trail Turn Assist, Ford Trail Control, and Trail 1-Pedal Drive.

For those wanting the ultimate Bronco experience, the 2023 Bronco Raptor pulls out all the stops with a 418-horsepower EcoBoost engine, HOSS 4.0 system with FOX semi-active dampers, and 37-inch all-terrain tires. This brute was built to take on anything, anytime, and includes exclusive styling elements so that everyone else around you ponied up.

Every 2023 Bronco model comes standard with Ford's Personal Safety System, and you can further enhance your peace of mind with available Ford Co-Pilot360 Technology which adds advanced driver-assistive features and awareness capabilities.

New Ford Bronco Inventory