Privacy Policy
Our
dealership is committed to respecting the privacy rights of our
customers and all visitors to our web site. We take this matter very
seriously and have instituted many policies and procedures to ensure
that your privacy rights are safeguarded. The following outlines Our
dealership's privacy policies and details the measures we have taken to
protect your privacy, while providing you with a unique and rewarding
online shopping experience.
Our Promise
Our
dealership provides you with a safe, no-hassle method of researching,
shopping, and purchasing a vehicle. In this regard, we address the
issues of security, full-disclosure, fair and honest pricing, and
provide a thorough and specific Privacy Policy.
If
you have questions or concerns regarding this statement, please contact
our store General Manager at the phone number listed on the website.
What information does our dealership collect?
As
part of the vehicle research and purchase process, information such as
your e-mail address, name, and contact telephone numbers will be
requested. This information will be used solely as described below. When
entering information on this website, it is transferred automatically
to our lead management system (LMS). The LMS system will automatically
record the information and send it to an associate so that your inquiry
may be answered promptly by a qualified representative near you.
Our
dealership provides for limited employee access to the LMS system. The
LMS is a secured application that can only be accessed by entering a
valid username and password. Once you have expressed interest in being
contacted, the associate will respond through a personalized email or
phone call. After the initial email contact, there may be several points
of communication between you and the associate by either telephone or
email. At any point in the relationship you have the option of
indicating by either telephone or email that you no longer wish to be
contacted by the associate. In this event, the associate will access the
LMS system and mark your customer record as ''closed'', at which time,
you are removed from ''active'' status.
If you
express interest in financing a vehicle, additional information related
to creditworthiness will be requested by our dealership. This credit
information will be treated in accordance with our financial information
Privacy Notice and only be used in compliance with applicable federal
and state law.
We collect information when you
create an account and use the website. We also collect information you
share with us from third-party providers, and technical and behavioral
information about your use of the website. We also collect information
contained in the messages you send through our website and social media
platforms.
Information you choose to provide
Registration information, such as username and password, language, email and/or phone number
Profile information, such as name, address, social media account information, and profile image
Information we obtain from other sources
We may receive the information described in this Privacy Policy from other sources, such as:
Social
Media. if you choose to link or sign up using your social network (such
as Facebook, Twitter, Instagram, or Google), we may collect information
from these social media services, including information relating to
your use of the website in relation to these services.
Third-Party
Services. We may collect information about you from third-party
services, such as advertising partners and analytics providers.
Information we collect automatically
We
automatically collect certain information from you when you use the
website, including internet or other network activity information such
as your IP address, geolocation-related data (as described below),
unique device identifiers, browsing and search history (including
content you have viewed in the website), and Cookies (as defined below).
Usage Information
Device Information
We
collect information about the device you use to access the website,
including your IP address, unique device identifiers, model of your
device, your mobile carrier, time zone setting, screen resolution,
operating system, app and file names and types, and platform.
Location data
We
collect information about your location, including location information
based on your SIM card and/or IP address. With your permission, we may
also collect Global Positioning System (GPS) data.
Messages
We
collect and process, which includes scanning and analyzing, information
you provide in the context of composing, sending, or receiving messages
(including telephonic). That information includes the content of the
message and information about when the message has been sent, received
and/or read, as well as the participants of the communication.
Metadata
When
you upload content, you may automatically upload certain metadata that
is connected to the content. Metadata describes other data and provides
information about content that will not always be evident to the viewer.
In connection with your content the metadata can describe how, when,
and by whom the piece of content was collected and how that content is
formatted. It also includes information, such as your account name, that
enables other users to trace back the content to your user account.
Additionally, metadata will consist of data that you chose to provide
with your content, e.g. any hashtags used to mark keywords to the video
and captions.
Cookies:
We
and our service providers and business partners use Cookies and other
similar technologies (e.g., web beacons, flash Cookies, etc.)
("Cookies") to automatically collect information, measure and analyze
which web pages you click on and how you use the website, enhance your
experience, improve the website, and provide you with targeted
advertising across your different devices. Cookies are small files
which, when placed on your device, enable the website to provide certain
features and functionality. Web beacons are very small images or small
pieces of data embedded in images, also known as "pixel tags" or "clear
GIFs," that can recognize Cookies, the time and date a page is viewed, a
description of the page where the pixel tag is placed, and similar
information from your computer or device.
Additionally,
we allow these service providers to collect information about your
online activities through Cookies. We and our service providers link
your contact information with your activity on our website across all
your devices, using your email, or other log-in or device information.
We
may aggregate or de-identify the information described above.
Aggregated or de-identified data is not subject to this Privacy Policy.
You
can turn off Cookies in your browser settings, but this may make
certain aspects of your car shopping experience take longer or be less
convenient, like website loading time and personalization.
How we use your information
As
explained below, we use your information to fulfill and enforce our
Terms of Service, to improve and administer the website, and to allow
you to use its functionalities and increase the accuracy of the
communications you receive. We may also use your information to, among
other things, show you suggestions, promote our products and services,
and customize your online experience.
We generally use the information we collect:
• to customize the content you see when you use the website. For example, we may provide you with services based on the zip code settings you have chosen or show you content that is similar to content that you liked or interacted with;
• to send promotional materials from us or on behalf of our affiliates and third parties;
• to improve and develop our website and conduct product development;
• to measure and understand the effectiveness of the advertising we serve to you and others and to deliver targeted advertising;
• to make suggestions and provide a customized ad experience;
• to use user content as part of our advertising and marketing campaigns to promote our brand;
• to understand how you use the website, including across your devices;
• to communicate with you, including to notify you about changes in our products and services;
• to combine all the information we collect or receive about you for any of the foregoing purposes.
Internet-Based Ads:
Cookies
also assist us to display interest-based advertising on website outside
of our own, including but not limited to Facebook, other social
networks, and blogs. Interest-based ads can also be referred to as
personalized, dynamic, or targeted ads.
These
cookies help create a relevant ad for you based on how you've
interacted on our website, so that our advertising is more helpful to
your car shopping needs.
Updating Your Advertising and Privacy Preferences:
We support your rights as a consumer, so we have provided below a list of ways you can update your ad preferences.
To
clear your cookies and browser cache, locate your browser settings and
privacy controls. This process depends on your internet browser and more
information is available in your browser's help section. If you revisit
one of our websites after clearing your cookies and cache, cookies will
be gathered and you may begin to see our Interest-Based Ads again.
If
you are receiving ads from networks in the Network Advertising
Initiative (NAI) or who follow the Digital Advertising Alliance's
Self-Regulatory Principles for Online Behavioral Advertising, you can
follow these links to opt-out of their personalized ads:
http://optout.networkadvertising.org/ & http://optout.aboutads.info
Note - You may still see ads, but they will no longer be based on your interests and may be more general in nature.
Facebook
- When utilizing Facebook, if you prefer not to see our advertisements
you can follow the steps outlined here to hide all future ads from your
news feed: https://www.facebook.com/help/146952742043748 Find out more
information on Facebook advertising here:
https://www.facebook.com/help/516147308587266/
Some
information, like how you came to our site, is available through Google
Analytics. You can learn more about how Google uses your information at
https://www.google.com/intl/en/policies/privacy/ and you can opt-out
of Google Analytics here if you choose too
https://tools.google.com/dlpage/gaoptout
Does our dealership track my visits?
At
our dealership, our site may also gather information about which areas
of our site receive the most visits and user visit history. This is done
by the placement of a cookie on your computer. Additionally, we send
site metrics information to a third-party service provider by the use of
cookies and web beacons, who then aggregates the captured data. The
type of data captured includes search engine referral, traffic driven by
ad banners or other online promotions, how visitors navigate around the
site, and the most popular pages. We also track technical information,
such as the browser version and operating system of visitors, to deliver
a better site design for our visitors. The data is analyzed, generating
several different types of reports showing different views on the data
collected. We do not capture any information about any individual's use
of the site - rather only aggregate data is captured. Our third-party
metrics provider is obligated to strict confidentiality restrictions and
is not permitted to sell or use our dealer's aggregate site data for
any purpose other than for providing us with the metrics information. We
capture information about individual's use of the site. We also
enhance data we collect about you from third parties, other sites, and
social media.
How is email used on our dealership?
When
you provide us with your email address, either directly or via a third
party at your request, we use it to communicate with you and provide
services/offers, promotions, pricing information and/or complete
transactions. We may also use your email to communicate with you about
required vehicle maintenance or recalls or other safety related
messages.
Does our dealership share any information it collects with outside parties?
At
our dealership, we consider the information you choose to share with us
personal and confidential. We will not rent or sell your name, address,
e-mail address, credit card information or personal information to any
third party. We may provide your information to third party service
providers (subject to confidentiality agreements) that perform services
on our behalf or to vehicle manufacturers or their respective captive
finance companies. There are several points within our site that link to
third party sites (e.g., Kelley Blue Book, CarFax, Service Appointment
scheduler) that may require various pieces of personal information. Each
of these sites has their own Privacy Policy governing use on their
sites. This privacy statement applies only to this website and not to
the vehicle manufacturers corporate website.
Web
site visitors may check the specific privacy statements of any web site
before providing any personally identifiable information.
Sharing of Information among affiliates
Our
affiliates are other companies in the AutoNation, Inc. corporate
family. In addition to using affiliates to perform services, we may
share your information among our affiliates.
Does our dealership provide a way to update or remove personal information?
A
customer wishing to change, or update, personal information may do so
by contacting the dealership by email or telephone and stating their
wishes at any time.
Why are we telling you all this?
Because
our dealership is a firm believer and active participant in consumer
privacy, we maintain these policies that give our visitors full
disclosure. Our dealership believes in improving the customer's online
shopping experience through the responsible and secure collection and
usage of customer data.
Your Consent
As
a condition to using our dealership site, we require your approval to
collect this data. By visiting our dealership you agree that we may
collect and use this information as stated in our privacy policy. If we
change our privacy policy, we will post the changes on this page so you
are always informed about what information we collect, how we use, and
under what circumstances we disclose it.
Changes in this Privacy Statement
If
we decide to materially change our privacy policy, we will post those
changes to this privacy statement, the homepage, and other places we
deem appropriate so that you are aware of what information we collect,
how we use it, and under what circumstances, if any, we disclose it.
Our dealership Security Statement
Our Security Procedures
The
security of customer information is very important to us and we take a
number of steps to safeguard it. We maintain physical, electronic, and
procedural safeguards that comply with federal standards to guard
non-public personal information about you. We limit access to personal
and account information to those employees and agents who assist us in
providing products and services to you. Employees who fail to follow our
established standards are subject to disciplinary action. We also
require third parties to whom we disclose nonpublic personal information
to adhere to this Privacy Policy and to establish information security
procedures.
Secure Technology
We do not read personal communications. We do
not give out your telephone number, credit card information, or screen
names, unless authorized to do so or as required by law.
How do I know when my information is protected?
You
can tell if you are using a Web browser that supports SSL if a "key" or
"padlock" icon appears in one of the lower corners of your screen (For
example, when using Internet Explorer you will see a padlock). When you
enter a secure page, the key is "un-broken" or the lock is closed. This
means that your communications are now secure, encrypted, and cannot be
read by non-authorized sources. Another sign that you are in a secure
transaction mode is a URL that begins with "https:". When you see any of
these symbols on your browser, you know that your information is
protected and you can interact with the website with confidence.
Security and Applying for a Loan
When
applying for an auto loan on our dealership web site, your credit
application is sent directly to the dealership that you have chosen. The
credit application is securely collected and transmitted using SSL
technology that encrypts your personal information as it travels over
the Internet. (Please see our security statement above for further
details.)
Privacy and Applying for a Loan
At
our dealership, we take your privacy very seriously. We know that
information about you and your finances are sensitive. As we point out
in the Consent Statement you must read before submitting a credit
application, your credit application is submitted to the dealership.
Only duly authorized and qualified personnel at the dealership have
access to your credit application. We will ask you for your contact
information, such as name, address, phone, and email address; your
financial information, such as monthly income, amount of debt, monthly
rent or housing payment; and sensitive information such as date of birth
and social security number. By submitting your credit application, you
are giving consent to the dealership to investigate your credit and
employment history. A credit report may be obtained, in connection with
this application, for a renewal or extension of credit for which
application was made. Upon request, you will be told if a credit
report(s) was/were obtained and given the name and address of the credit
reporting agency(ies) providing the report(s). Your credit information
may be shared with third party lending institutions, which have a
business relationship with the dealership for the purpose of providing
auto loans. Once you have completed and submitted the credit
application, you will be presented with a "Thank You" page. It is
suggested that you print this page by pressing the print button on your
browser. In the event that you have any questions or concerns regarding
your credit application, please contact the dealership and ask for the
Internet Sales Manager. The information received from consumers and/or
customers who apply for and/or receive financing for personal, family or
household purposes credit transaction is subject to our Financial
Information Privacy Notice.
Legal Disclaimer
We
reserve the right to disclose your personally identifiable information
as required by law and when we believe that disclosure is necessary to
protect our rights and/or to comply with a judicial proceeding, court
order, or legal process served on our Web site.
How This Policy Applies to You
Click Here for Your California Privacy Rights
Link to: https://www.autonation.com/CCPA
